Tüketicilerin Bulgur Tüketim Tercihlerini Etkileyen Faktörlerin Belirlenmesi

This research aims to determine the factors affecting bulgur consumption preferences of consumers. The data were obtained by using a face-to-face survey technique from 401 individuals living in city center Mardin convenience sampling. In analysis data, explanatory factor and descriptive statistics used. According findings, participants consider food quality, marketing activities, physical properties, taste-price their preferences. demographic characteristics participants, differ significantly. These; Taste-price according different gender, occupation, number household, quality marital status groups, activities education levels, household income groups. There was no significant difference between groups age variable.